The award-winning air carrier Vietjet was today named the Official Airline Partner of the four ASEAN United FC events – the ASEAN Hyundai Cup™, ASEAN Club Championship Shopee Cup™, ASEAN Women's MSIG Cup™ and ASEAN U-23 Championship™. The partnership was concluded by leading global sports marketing agency SPORTFIVE, the ASEAN Football Federation's (AFF) exclusive commercial partner.
Vietjet is a contemporary-era carrier founded with the mission of making air travel accessible to everyone. Since launching its first flight in 2011, Vietjet has continuously expanded its network across Vietnam and internationally with more than 135 routes spanning Southeast Asia, Australia, Kazakhstan, India, China, Japan, South Korea, with further expansion into Europe on the horizon. With its distinctive red and yellow aircraft livery, Vietjet has become a familiar presence to travellers around the world, serving as a bridge for economic, cultural and social connectivity between countries and communities.
As the Official Airline Partner of the ASEAN United FC events, Vietjet will connect fans and destinations across Southeast Asia through the region's leading football competitions, kicking off with the ASEAN Hyundai Cup™ 2026, the jewel in the crown of ASEAN football and the region's biggest sporting event.
Through this partnership, Vietjet showcases the strength of its leading brand to create a more seamless customer experience, from air travel to bringing fans closer to the ASEAN United FC events across Southeast Asia, one of the world's fastest-growing travel markets, with convenient, modern and customer-centric services.
To Viet Thang, Vietjet Standing Vice President said: “Vietjet has always been committed to supporting meaningful sporting events around the world, with the aim of connecting people and creating positive value for communities. Our partnership with ASEAN United FC competitions reaffirms Vietjet’s commitment to connecting not only destinations, but also people, cultures, and shared values across communities. Through aviation and sports, Vietjet aims to foster regional connectivity, showcase Southeast Asia to the world, and create greater opportunities for sustainable development.”
Major General Khiev Sameth, President, ASEAN Football Federation, said: "On behalf of the ASEAN Football Federation, I am delighted to welcome Vietjet to the ASEAN football family. As one of the region's leading airlines, Vietjet shares our belief in the power of connectivity to unite people and strengthen communities.
“With connectivity at the heart of its business, Vietjet is a natural partner for the ASEAN United FC events. Together, we look forward to embarking on a shared journey of unity and growth, bringing Member Associations, clubs, fans and communities across ASEAN even closer together through the power of football."
Seamus O'Brien, President and Chairman of the Board, SPORTFIVE Asia, said: “It’s a pleasure to welcome Vietjet, an award-winning airline, on board the growing ASEAN United FC family of Official Partners. Vietjet’s partnership with the region’s premier events – the ASEAN Hyundai Cup™, ASEAN Club Championship Shopee Cup™, ASEAN Women's MSIG Cup™ and ASEAN U-23 Championship™ supports its emergence as a trusted carrier in Southeast Asia as it further strengthens customer affinity and connectivity across the region’s fast growing travel destinations.”
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