Privacy Policy

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Last updated on 30 Apr 2024

This Privacy Policy was last updated on 30 April 2024.

At Sportfive Asia Pte. Ltd., we value your privacy. The purpose of this Privacy Policy is to inform you of how we collect, use, disclose, protect and otherwise manage your Personal Data (described in more details below) in accordance with the Personal Data Protection Act 2012(the "Act").

By interacting with us, contacting us via this website: ("Website") or submitting information to us, you agree and consent to Sportfive Asia Pte. Ltd., its related corporations and affiliates, (collectively referred to herein as the "Company", "us", "we", "ours"; or "our"), as well as our respective representatives collecting, using, disclosing and sharing amongst themselves your Personal Data, and disclosing such Personal Data to our authorised service providers and relevant third parties in the manner set forth in this Privacy Policy.


This Privacy Policy is intended to supplement but not supersede or replace any other consents which you may have previously provided to us in respect of your Personal Data, and your consents herein are additional to any rights which we may have at law to collect, use, disclose, protect and otherwise manage your Personal Data.


In this Privacy Policy, a “Tournament” shall mean an edition of any the following tournaments:

  1. Mitsubishi Electric Cup
  2. Shopee Cup
  3. ASEAN Women's Championship
  4. ASEAN U-23 Championship

What does this Privacy Policy cover?

  1. This Privacy Policy covers the Company's treatment of personally identifiable information or also known as your "Personal Data", which means data about you, whether true or not, (other than your business contact information – see below on what constitutes "business contact information") that specifically identifies you or data about you which combined with other information that the Company has or is likely to have access to can be used to identify you.
  2. Examples of such Personal Data which you may provide to the Company include (depending on the nature of your interaction with us):
    • your name, date of birth, telephone number(s), mailing address, email address, country of residence, credit card details and any other information relating to you which you have provided us in any forms you may have submitted to us, or in other forms of interaction with you; and
    • information about your use of this Website, including cookies, IP address, but only to the extent that the Company may identify you from such information.
  3. This Privacy Policy does not describe information collection or privacy policies on other sites, including those linked to or from this Website. The Company is not responsible for the privacy practices or the content of such websites or of any third party. You are advised to review the privacy policies of third party websites when you visit them.
  4. Business Contact Information: Your business contact information means your name, position name or title, business telephone number, business address, business email address and/or any other similar information about you, not provided by you solely for your personal purposes. You will not be contacted in your personal capacity via your business contact information unless you have indicated that we may do so. Please note that your business contact information will be excluded from the data protection requirements of the Act, save for the requirements relating to the Do-Not- Call (DNC) Registry.

How is your Personal Data collected by the Company?

  1. Generally, the Company collects your Personal Data in the following ways:
    • when you register your interest on this Website and establish online account(s) with us;
    • when you submit forms or otherwise subscribe to updates and newsletters to receive latest information on a Tournament or the latest events and promotional offers from us and/or our partners/sponsors;
    • when you participate in our contests, promotions and other initiatives;
    • when you engage or interact with us through various social media platforms for a Tournament; and
    • when you submit your Personal Data to us for any other reason.
  2. If you provide us with any Personal Data relating to a third party, by submitting such information to us, you represent to us that you have obtained the consent of the third party to you providing us with their Personal Data for the respective purposes.
  3. You should ensure that all Personal Data submitted to us is complete, accurate, true and correct. Failure on your part to do so may result in our inability to provide you with products and services you have requested.


  1. The Company also automatically collects aggregate information about the use of this Website, including which pages are most frequently visited, how many visitors this Website receives daily and how long visitors stay on each page. Such information is collected on an aggregate, anonymous basis, which means no Personal Data is associated with this data and gathered through the use of web server logs and cookies. The Company does not at this Website automatically collect Personal Data unless you provide such information.
  2. Cookies are small bits of data automatically stored in the hard drive of the end user and are commonly used to track preferences in relation to the subject of such website. If you enable these cookies, then your web browser adds the text in a small file. You may wish to set your web browser to notify you of a cookie placement request or refuse to accept cookies by modifying relevant internet options or browsing preferences of your computer system, but to do so you may not be able to utilize or activate certain available functions on this Website.
  3. By accessing and using this Website, you consent to the storage of cookies, other local storage technologies, beacons and other information on your devices. You also consent to the access of such cookies, local storage technologies, beacons and information by the Company or its representatives or agents.

Purposes for the Personal Data Collected

  1. Generally, the Company collects, uses, discloses and otherwise manages your Personal Data for the following purposes:
    • responding to your queries, requests and complaints;
    • processing your signups for contests and/or promotions;
    • managing the administrative and business operations of the Company and complying with internal policies and procedures;
    • matching any Personal Data held which relates to you for any of the purposes listed herein;
    • verifying your identity;
    • legal purposes (including but not limited to drafting and reviewing documents, protecting and enforcing our contractual and legal rights and obligations);
    • conducting audits, reviews and analysis of our internal processes, action planning and managing commercial risks;
    • detecting, preventing, investigating, or otherwise addressing fraud, security or technical issues associated with the products and/or services which the Company provides;
    • compliance with any applicable rules, laws and regulations, codes of practice or guidelines or to assist in law enforcement and investigations by relevant authorities; and/or
    • any other purpose relating to any of the above.
  2. Where permitted under the Act, we may also collect, use, disclose and otherwise manage your Personal Data for:
    • analytics and tracking;
    • conducting market research and surveys to enable us to understand and determine customer location, preferences and demographics to develop content, promotion, offers and marketing materials in relation to our services or products and to improve your consumer experience on this Website and at the Tournaments;
    • administering contests, promotions and marketing campaigns in connection with services or products being offered by us and/or Tournament sponsors and partners; and/or
    • any other purpose relating to any of the above.
  3. For other purposes not specified herein and depending on your interactions or relationship with the Company, we will notify you of the specific purposes for which we collect, use, disclose and otherwise manage your Personal Data and/or seek your consent where it is necessary to do so. If so, we will collect, use, disclose and otherwise manage your Personal Data for these additional purposes as well, unless we have specifically notified you otherwise.

Marketing Materials

If you have opted-in to receive marketing communication from the Company, our business partners, our third party service providers and/or the Tournament sponsors and partners, we/they may contact you to send you marketing materials (including updates on the latest news, announcements, contests, promotions and new products and services). Such marketing communication will not be sent to you if you have opted-out from them.

You can opt out or withdraw your consent to receive marketing communications from us at any time by contacting us at:

You have the right to opt out or withdraw your consent to receive marketing communications from any of our business partners, service providers, or Tournament sponsors and/or partners by following the unsubscribe instructions provided by them.

External Websites

This Website may contain links to external websites, including websites of our business partners, service providers and Tournament sponsors and partners. If you are linked or directed to, or click on, external websites, we cannot control what information you may provide to these parties or on/at those websites. We are not responsible for how such parties may use or disclose any information you may provide to them. This Privacy Policy does not extend to your use of such external websites. You are advised to read the privacy policy or statement of such external websites before using them.

Sharing of information

  1. The Company will not sell your Personal Data to third parties.
  2. The Company recognises the importance of your Personal Data and thus has in place reasonable security arrangements to protect your Personal Data, in such manner and to such extent as the Company deems reasonably appropriate to prevent unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks.
  3. Subject to the provisions of any applicable law, your Personal Data may be disclosed, for the purposes listed above (where applicable), to the following third parties, whether they are in or out of Singapore:
    • The Company’s affiliates and related companies;
    • The Company’s business partners, service providers and Tournament sponsors and partners only if you have opted-in to receive marketing communication, and who are required to keep Personal Data confidential and use it only for the purposes of sending you marketing materials;
    • The Company’s agents, contractors or third party service providers who provide services to the Company, such as courier services, telecommunications, information technology, payment, payroll, processing, training, market research, market survey, storage, archival or other services to the Company;
    • In the event of default or disputes, any debt collection agencies or dispute resolution centres;
    • Anyone to whom the Company transfers or may transfer its rights and duties;
    • The Company’s professional advisors such as financial advisers, insurance agents, accountants, auditors and lawyers;
    • Relevant government regulators or authority or law enforcement agency to comply with any laws or rules and regulations imposed by any governmental authority; and
    • Any other party to whom you authorise the Company to disclose your Personal Data.

Retention of Information

Your Personal Data will be retained for as long as it is necessary to fulfil the purpose for which it is collected or for business or legal purposes, or in accordance with applicable laws. In the event that you should choose to withdraw your consent to our use of your Personal Data, please note that your Personal Data will be retained on our database to the extent permitted by law.

Changes to this Privacy Policy

The Company may from time to time revise and update this Privacy Policy at any time by posting such revised Privacy Policy on this Website. Subject to your rights at law, you agree to be bound by the terms of the Privacy Policy as revised and updated from time to time on this Website. We recommend that you check this Website regularly for updated information on the handling of your Personal Data.

Access, Correction, Deletion of Personal Data

  1. Should you wish to either (i) request for access to your Personal Data, (ii) correct your Personal Data, (iii) request for your Personal Data to be deleted, (iv) withdraw your consent to our use of your Personal Data and/or (v) if you have any enquiries, questions, comments or complaints regarding this Privacy Policy, please contact the Company at:
    • Mailing address: Sportfive Asia Pte. Ltd. 70 Shenton Way, Eon Shenton, #13-15, Singapore 079118
    • Email:
  2. All requests for correction or for access to your Personal Data must be in writing. We will endeavour to respond to your request(s) as soon as reasonably practicable and in any case within 30 days. If we are unable to respond within 30 days upon receiving your request, we will inform you of the time by which we will be able to respond to your request.
  3. The Company may be prevented by law from complying with any request that you may make. The Company may also decline any request that you may make if the law permits us to do so.
  4. Please note that if you withdraw your consent to any or all use of your Personal Data, depending on the nature of your request, the Company may not be in a position to continue to provide its products or services to you or administer any contractual relationship in place, and this may also result in the termination of any agreements with the Company and your being in breach of your contractual obligations or undertakings, and the Company’s legal rights and remedies in such event are expressly  reserved.
  5. We may charge you a fee for responding to your request for access to your Personal Data which we hold about you, or for information about the ways in which we have (or may have) used your Personal Data. If a fee is to be charged, we will inform you of the amount beforehand and respond to your request after payment is received.