Vikki Digital Bank was today announced as the Official Bank in Vietnam of the ASEAN Hyundai Cup™, ASEAN Club Championship Shopee Cup™, ASEAN Women's MSIG Cup™ and ASEAN U-23 Championship™, collectively branded as ASEAN United FC. The local market sponsorship was brokered by leading global sports marketing agency SPORTFIVE, the ASEAN Football Federation's (AFF) exclusive commercial partner.
Vikki Digital Bank offers digital financial services and products that combine digital convenience with an extensive network of branches and transaction offices nationwide. In addition, its all-in-one digital infrastructure is integrated into the ecosystem of VietJet, the newly unveiled Official Airline Partner of the ASEAN United FC events, to streamline and provide an offering to customers that consolidates travel and financial solutions with loyalty programme benefits.
As the Official Banking Partner in Vietnam of the ASEAN United FC events, Vikki Digital Bank offers fans a seamless suite of digital financial solutions that support greener travel. Through these activation initiatives, Vikki Digital Bank brings its brand promise, "Your Digital Bank, Every Family's Bank," to life by making digital financial services more accessible and relevant to the everyday lives of Vietnamese people.
Le Van Thanh, Vice President, Vikki Digital Bank, said: “Football is one of the most powerful ways to bring people together, while digital banking connects people with seamless, modern experiences in their everyday lives. As the Official Banking Partner in Vietnam of ASEAN United FC events, Vikki seeks to inspire millions of football fans through our brand spirit, ‘Tap to Inspire, Unlock the Future’, where every tap to pay and every journey is made easier, more secure, and more rewarding.”
Major General Khiev Sameth, President, ASEAN Football Federation, said: "On behalf of the ASEAN Football Federation, I am delighted to welcome Vikki Digital Bank as the Official Bank in Vietnam for the ASEAN United FC platform, home to Southeast Asia's four premier football competitions.
“This partnership reflects our shared belief in the power of connection. Vikki Digital Bank's commitment to making modern banking more accessible aligns with our vision of bringing people and communities together through football.
“Vietnam is home to some of the most passionate football fans in our region. Together with Vikki Digital Bank, we look forward to creating meaningful connections with supporters in Vietnam and across ASEAN, celebrating the unity, passion and spirit that define our beautiful game."
Seamus O'Brien, President and Chairman of the Board, SPORTFIVE Asia, said: “Vietnam is among Southeast Asia’s most dynamic economies and largest football fan bases. Partnership with the ASEAN United FC events that is exclusively tailored to the local market offers Vikki Digital Bank opportunities to showcase its digital-first financial products and services to a captive domestic audience of millions as it strengthens its market leadership in the burgeoning financial services sector on its home ground.”
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